Partner Acquisition Manager

👉 English Version

Company Overview

PITO is a dynamic startup focused on revolutionizing corporate catering through our comprehensive platform. We aim to streamline the process of on-demand catering delivery, providing corporate clients with exceptional service and variety. Our platform currently hosts three distinct products, with the first version of our flagship product—the on-demand catering delivery marketplace—recently launched.

Job Overview

We are looking for a dynamic and results-oriented Partner Acquisition Manager to drive the growth of our corporate catering marketplace by recruiting high-quality catering partners. This role is crucial in expanding our platform’s network of merchants who offer on-demand catering delivery, custom catering, and recurring meal plans. The Partner Acquisition Manager will be responsible for developing and executing strategies to attract, engage, and onboard new partners, ensuring a consistent pipeline of quality merchants.

Key Responsibilities

Acquisition Strategy Development:

• Develop and implement effective strategies to identify and recruit high-quality catering partners who align with our platform’s offerings.
• Tailor acquisition strategies to target partners who can meet the specific needs of on-demand catering, custom catering, and recurring meal plans.

Lead Generation and Pipeline Management:

• Generate a consistent pipeline of prospective partners through various channels, including industry events, direct outreach, referrals, and digital marketing campaigns.
• Manage the acquisition funnel from prospecting to closing, ensuring a high conversion rate of qualified leads to active partners.

Outreach and Relationship Building:

• Conduct outreach campaigns to engage potential partners, clearly communicating the value proposition of joining our platform.
• Build and maintain strong relationships with prospective partners, guiding them through the acquisition process and addressing any concerns or questions.

Contract Negotiation and Onboarding:

• Lead contract negotiations with new partners, securing favorable terms that benefit both the marketplace and the merchant.
• Collaborate with the Partner Success team to ensure a smooth onboarding process for new partners, facilitating their initial setup and training.

Market Research and Analysis:

• Conduct market research to identify emerging trends, competitive landscapes, and new opportunities for partner acquisition.
• Analyze acquisition data and metrics to refine strategies, optimize the recruitment process, and achieve growth targets.

Collaboration with Internal Teams:

• Work closely with the marketing team to align acquisition efforts with broader marketing campaigns and brand messaging.
• Partner with the Partner Success team to ensure a seamless transition for new partners from acquisition to ongoing support.
• Provide insights to the product team based on partner feedback and market trends to inform platform improvements and new features.

Reporting and Performance Tracking:

• Track and report on acquisition metrics, including lead generation, conversion rates, and onboarding success, providing regular updates to senior management.
• Use data to evaluate the effectiveness of acquisition strategies and make informed decisions to drive continuous improvement.

Resource Management and Team Leadership:

• Manage the acquisition budget and allocate resources effectively to maximize ROI.
• Lead and mentor a team of acquisition specialists, fostering a high-performance culture focused on achieving acquisition goals.

Key Skills and Qualifications

• Experience: 5+ years of experience in business development, sales, or partner acquisition, preferably within a marketplace, food services, or B2B environment.
• Sales and Negotiation Skills: Strong sales acumen with a proven track record in closing deals and negotiating contracts.
• Communication: Excellent communication and interpersonal skills, with the ability to build strong relationships and influence decision-makers.
• Analytical Skills: Proficient in data analysis with the ability to interpret metrics and use insights to refine acquisition strategies.
• Project Management: Ability to manage multiple projects and priorities simultaneously, with strong organizational and time management skills.
• Market Knowledge: Understanding of the corporate catering industry, including trends, customer needs, and competitive dynamics.
• Tech-Savvy: Familiarity with CRM systems, lead generation tools, and other relevant software; experience with marketplace platforms is a plus.
• Leadership: Experience in leading and developing a team, with a focus on driving results and continuous improvement.

Expected Outcomes

3-Month Goals:

• Acquisition Strategy Execution: Develop and begin executing a comprehensive acquisition strategy that targets high-potential catering partners, achieving a steady pipeline of qualified leads.
• Pipeline Development: Establish and maintain a pipeline of at least 100 qualified prospective partners, actively engaging with them and moving them through the acquisition process.
• Relationship Building: Build strong initial relationships with key prospective partners, ensuring clear communication of our platform’s value proposition.

6-Month Goals:

• Acquisition Targets: Successfully onboard 100 new catering partners per month, contributing to the overall growth and diversification of the platform’s service offerings.
• Contract Negotiation Success: Close contracts with a high conversion rate, securing favorable terms for both the platform and the partners.
• Process Optimization: Identify and implement at least two process improvements to enhance the efficiency and effectiveness of the acquisition funnel.

12-Month Goals:

• Strategic Growth: Contribute to a 50% increase in the platform’s partner base by consistently meeting or exceeding acquisition targets.
• Market Leadership: Position the platform as a leading choice for corporate catering partners, enhancing brand reputation and partner satisfaction.
• Team Development: Build and lead a high-performing acquisition team, setting the foundation for sustained growth and scalability.

24-Month Goals:

• Scalability and Efficiency: Develop and implement scalable acquisition processes that allow the platform to continue growing its partner base efficiently as it expands into new markets.
• Innovation in Acquisition: Introduce innovative acquisition strategies and tactics that become benchmarks within the industry, driving continuous improvement and competitive advantage.
• Leadership and Impact: Establish yourself as a key leader within the company, contributing to overall business strategy and long-term growth planning.